A Fresh Brand Identity

The project is delivering a fresh brand identity and creative design outcomes for a flower brand. The project splits into three components. The first is a research study about current famous flower brand’s personality, visual communications, target audience, overall and design strategy and so on in more details. The second is a creative proposal of a fresh brand identity. The last part require designing the logo and a booklet for the brand. The visual language will be creating on the basis of its brand identity and strategies.

My aim of this project is to think in a fresh way, have business thinking, improve design skills and doing well in time management, and I think I have learnt a lot through research and design part of this project. Each competitor of my brand makes me keep thinking what we still need for a flower shop. I have experience of working in a flowel shop, and I understand people need a gift but confuse in selection, or they just pay money but do not care the meaning, value of a gift. So the flower brand called floral.c, 'c' means 'craft', use your hand to make a meaningful floral gift.

My overall and design strategy can be summarized as fresh, educational, humanized. The flower shop has a garden for clients picking fresh flowers, craft workshop service and also tuition donates event. The brochure not only a reason for advertising but also convenience for clients to know knowledge of flowers so that buy the best presents.